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Research papers

Models of mass communication for a media-rich developing society

Two dramatically different images of mass communication have emerged from research in post-industrial societies and in the developing nations of the "Third World". In predominantly agricultural countries, where mass media resources tend to be limited...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Steven H. Chaffee, Fausto Izcaray
August 1, 1975
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Citation

Chaffee and Izcaray (1975a, August 01). Models of mass communication for a media-rich developing society. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/models-of-mass-communication-for-a-media-rich-developing-society